MRBEAST BURGER

MRBEAST BURGER

MRBEAST BURGER

In-Store Animated Menus

Client

MrBeast Burger,

Virtual Dining Concept

Services

Strategy, Ideation, Storyboarding,

Art Direction, Character Animation, Animation

Industries

Food and Beverage

Food and Beverage

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Who are MrBeast Burger?

MrBeast Burger is a restaurant co-founded by the popular YouTuber MrBeast and Virtual Dining Concepts. The restaurant is primarily a virtual establishment; however, they now have their flagship physical location in the American Dream mall in New Jersey, USA.

The Challenge

The goal was to create engaging but non-distracting menu graphics for restaurant customers, designed to subtly promote upsell items.

The Solution

This was achieved through subtle animations, brand storytelling, and data-driven graphics highlighted key upsell items, including best-selling burgers, merchandise, and Feastables.

Mr Drink

Mr Drink

Mr Fries

Mr Fries

Mr Burger

Mr Burger

Feastable Bars

Feastables Logo

Feastables Logo

MrBeast Logo

Merch Upsale

Merch Upsale