In-Store Animated Menus
Client
MrBeast Burger,
Virtual Dining Concept
Services
Strategy, Ideation, Storyboarding,
Art Direction, Character Animation, Animation
Industries
Who are MrBeast Burger?
MrBeast Burger is a restaurant co-founded by the popular YouTuber MrBeast and Virtual Dining Concepts. The restaurant is primarily a virtual establishment; however, they now have their flagship physical location in the American Dream mall in New Jersey, USA.
The Challenge
The goal was to create engaging but non-distracting menu graphics for restaurant customers, designed to subtly promote upsell items.
The Solution
This was achieved through subtle animations, brand storytelling, and data-driven graphics highlighted key upsell items, including best-selling burgers, merchandise, and Feastables.