Halloween Special
Client
McDonalds
Services
Ideation, Scriptwriting, Storyboarding,
Art Direction, Video Editing, Animation, Subtitling, Versioning, Social Media Optimization
Industries
Creative Agency
Who are McDonalds?
McDonald's is the world's largest fast-food chain, serving millions daily in over 100 countries. They're famous for burgers, fries, and the Big Mac, but also offer chicken, salads, and breakfast items.
The Challenge
The goal was to drive Halloween sales for McDonald's while maintaining strong brand visibility throughout the holiday season.
The Solution
I used brand illustrations provided by McDonald's to create two short, looping social media spots (optimized for Instagram, Facebook, and Pinterest) designed to stop scrollers and spark playful curiosity.