McDonalds

McDonalds

Halloween Special

Client

McDonalds

Services

Ideation, Scriptwriting, Storyboarding,

Art Direction, Video Editing, Animation, Subtitling, Versioning, Social Media Optimization

Industries

Food and Beverage

Food and Beverage

Creative Agency

Leo Burnett

Leo Burnett

Who are McDonalds?

McDonald's is the world's largest fast-food chain, serving millions daily in over 100 countries. They're famous for burgers, fries, and the Big Mac, but also offer chicken, salads, and breakfast items.

The Challenge

The goal was to drive Halloween sales for McDonald's while maintaining strong brand visibility throughout the holiday season.

The Solution

I used brand illustrations provided by McDonald's to create two short, looping social media spots (optimized for Instagram, Facebook, and Pinterest) designed to stop scrollers and spark playful curiosity.

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