Social Content Calendar
Client
COPAG, Cartamundi
Services
Ideation, Storyboarding,
Art Direction, Animation
Industries
Who are Cartamundi?
Cartamundi are a major manufacturer and distributor of playing cards and board games, with a history dating back to 1765. They specialize in producing high-quality playing cards, trading cards, and card games for a variety of purposes.
The Challenge
With the release of Cartamundi’s flagship playing cards the 310’s and their new cards the Neo v2 Cartamundi commissioned me to create 2 animated loops showcasing both decks unique designs in a fun and immersive way.
These animated loops would be played primarily at conferences and expos but variants were also created for Instagram to promote and increase brand awareness for the launch of their new products.
The Solution
Using the deck designs as a basis I created impactful and eye catching animations for Cartamundi designed to attract new and existing customers to their COPAG card series both in person at conventions and online via social media.
The Decks
Copag 310's
Copag Neo v2
The Back Designs
310 | Red
310 | Blue
Neo v2 | CandyMaze
Neo v2 | Connect
Neo v2 | Tune-In
THE FLORAL BACK DESIGN
THE REGAL FRONT DESIGN
The front of the 310 deck features the same French wrought iron style illustration, along with a bold blue arrow and the signature 310 numbers. There’s also a banner that lends itself nicely to a flowing animation style. I purposefully kept the animations of the other text and numbers minimal in order to allow the main design illustrations to be the focal point.
CANDY MAZE
The Candy Maze deck features a very funky organic blob effect. It was an obvious choice to create a dynamic and organic mercury effect with the shapes.
CONNECT
This deck design features a pattern that reminds me of scientific molecular diagrams. With this theme in mind, I explored various animation styles and eventually decided on a dynamic wiggle for the coloured circles, accompanied by a draw-on line effect connecting each circle. I created several different variations to add an element of randomness.
TUNE-IN
The Candy Maze deck features a very funky organic blob effect. It was an obvious choice to create a dynamic and organic mercury effect with the shapes.