BACARDI

BACARDI

BACARDI

Social Content Calendar

Client

Bacardi

Services

Ideation, Scriptwriting, Storyboarding,

Art Direction, Video Editing, Animation, Subtitling, Versioning, Social Media Optimization

Industries

Food and Beverage

Food and Beverage

Creative Agency

AMVBBDO

AMVBBDO

Who are Bacardi?

Bacardi is a family-owned rum company. It was founded in 1862 in Cuba by Don Facundo Bacardi. Bacardi is now one of the world's largest spirits companies.

The Challenge

To promote Bacardi and their products on the run-up to summer and convert their social media followers to customers as well as build further brand recognition.

The Solution

Using Bacardi's provided library of brand assets as well as helping co-ordinate several campaign specific photoshoots I concepted and created 30+ social assets for Bacardi to distribute across their social channels, helping increase their engagement and draw special attention to several new products and special events launched that summer.

Birthday

Birthday

Bartenders Day

Bartenders Day

Valentines

Valentines

Birthday

Birthday

Bartenders Day

Bartenders Day

Valentines

Valentines

What's your favourite Cocktail?