Social Content Calendar
Client
Bacardi
Services
Ideation, Scriptwriting, Storyboarding,
Art Direction, Video Editing, Animation, Subtitling, Versioning, Social Media Optimization
Industries
Creative Agency
Who are Bacardi?
Bacardi is a family-owned rum company. It was founded in 1862 in Cuba by Don Facundo Bacardi. Bacardi is now one of the world's largest spirits companies.
The Challenge
To promote Bacardi and their products on the run-up to summer and convert their social media followers to customers as well as build further brand recognition.
The Solution
Using Bacardi's provided library of brand assets as well as helping co-ordinate several campaign specific photoshoots I concepted and created 30+ social assets for Bacardi to distribute across their social channels, helping increase their engagement and draw special attention to several new products and special events launched that summer.