ADOBE

ADOBE

Social Content Calendar

Client

Adobe

Services

Ideation, Scriptwriting, Storyboarding,

Art Direction, Video Editing, Animation, Subtitling, Versioning, Social Media Optimization

Industries

Food and Beverage

Food and Beverage

Creative Agency

AMVBBDO

AMVBBDO

Who are Adobe?

Adobe is a software giant renowned for its creative and multimedia software, including Photoshop, Illustrator, and Premiere Pro. They empower individuals and businesses to create and communicate digitally through a wide range of tools and services.

The Challenge

The challenge was to develop six months of consistently engaging content that would attract new and engage existing Adobe customers, while promoting their brand and products.

The Solution

Our solution included several engaging series. For existing users, we created "Font Feature," highlighting a customer-created font and giving them a platform on Adobe's social channels to promote their work and foster conversation. For new users, the monthly "Color Scheme" feature encouraged using a specific palette in their projects, along with an Adobe hashtag for a chance to be featured. Beyond these series, I created over 60 additional assets for Adobe, spanning reactive, seasonal, promotional, and event-based content.